Shenzhen, 8th June, 2022 – Purcotton marked “World Oceans Day” by hosting its 2022 Brand Conference “Discarding & Giving Symbiosis” alongside the release of parent company Winner Medical’s 2021 Social Responsibility Report. The event served as a platform to unite the public in exploring the crucial balance between cotton cultivation, natural ecosystems, and human well-being. Purcotton emphasized its commitment to a “Discarding & Giving Symbiosis” philosophy – a pathway to harmonious coexistence and sustainable development for our planet.
Embracing Harmony: The “Discarding & Giving” Principle
The Chinese characters “舍” (Discarding) and “予” (Giving) combine to form “舒” (Comfort), symbolizing Purcotton’s core philosophy: open-mindedness beyond simple gains and losses, and freedom unbound by limitations. This “Discarding & Giving Symbiosis” principle guides the brand’s mission to achieve sustainable harmony between humanity and nature. It represents Purcotton’s foundational vision for long-term sustainable development and responsible corporate action.
The conference commenced with evocative ocean sounds, setting a reflective tone. Purcotton founder Mr. Li Jianquan delivered the keynote address “All Cotton Changes the World”, outlining the brand’s sustainability vision and core concept. Vice President Ms. Liao Meizhen detailed Purcotton’s relentless pursuit of excellence in cotton craftsmanship, highlighting how high-quality products deliver user peace of mind, happiness, and support sustainable lifestyles. A dynamic summer apparel showcase featured Purcotton’s all-cotton line, embodying freedom of movement and expression through natural, comfortable fabrics. The event also premiered a co-branded theme video exhibition with China National Geographic (CNG). Starting from the ocean – the cradle of life – the exhibition spurred awareness of natural ecosystems and advocated for integrating plastic-reduction and all-cotton living into everyday routines, launching a renewed sustainable journey.
Championing Cotton for a Sustainable Planet
Purcotton champions natural cotton as the cornerstone of its sustainable strategy. Alarming UN data reveals 8 million tons of plastic enter oceans annually, devastating marine life. Beyond visible waste, invisible microplastics pose significant health risks, with 35% originating from synthetic textiles. In stark contrast, cotton is a naturally grown, inherently sustainable textile fiber. After its useful life, pure cotton biodegrades in soil within months, turning into beneficial organic matter without harming the environment – actively combating soil erosion and desertification.
Remarkably, cotton’s growth cycle results in net carbon sequestration: global cotton cultivation absorbs CO2 equivalent to emissions from 7.5 million passenger vehicles annually. Purcotton emphasizes this climate advantage; a single cotton T-shirt’s lifecycle emits only 7 kg CO2, dramatically less than the 47 kg CO2 emitted by its synthetic counterpart. This vast reduction underscores the critical role of cotton cultivation and use in global carbon emission reduction efforts. Winner Medical further solidified its commitment by presenting its comprehensive 2021 Sustainability Report, detailing significant actions and investments in environmental protection, philanthropy, and corporate governance – providing substantial “Winner’s Power” for ecological and societal progress.
Purcotton: Integrating Sustainability into Daily Life
Since pioneering Pure Cotton Spunlace Nonwoven Fabric technology in 2005, Purcotton has dedicated itself to offering consumers 100% Pure Cotton products that deliver safety, happiness, and tangible sustainable lifestyle choices. The brand embodies the resilient spirit of cotton, actively promoting cotton culture and fulfilling its corporate social responsibility. Its impact is measurable: over 31 million cotton apparel and bedding items sold, plus 11.92 million reusable cotton nonwoven bags, collectively reducing the environmental burden of plastic and synthetic fibers significantly. Purcotton also demonstrated foresight in plastic packaging reduction, initiating efforts years ahead of national plastic restriction mandates, firmly aligning with China’s green development goals.
Collective Action for a Shared Future
Brand spokesperson and public welfare partner Guo Jingjing, alongside esteemed academics Academician Xu Weilin (Chinese Academy of Engineering) and Professor Zhang Xianlong (Huazhong Agricultural University), stood united with Purcotton at the event, visibly endorsing the shared mission for sustainable development. Guided by its “Discarding & Giving Symbiosis” vision and the powerful belief that “All Cotton Changes the World”, Purcotton actively explores innovative sustainable development solutions centered on cotton. The brand is committed to leveraging its platform and products to contribute meaningfully to achieving China’s ambitious “Carbon Peak by 2030” and “Carbon Neutrality by 2060” targets, proudly embracing its responsibility as a leading national enterprise.
